Saturday, 19 February 2011

Technology: Apple Self Bondage (UPDATED)

UPDATE:
I have not read this article from Ars Technica before writing the post below. This post was written in its entirety before the article was posted, and is in fact a reaction to an article on The Register from early on Friday. I have just deferred publication until Saturday, the day for Technology. And, I probably should have made it into a full fledged opinion piece...
The rumour mill is very busy with iPhone "news" and views...

So, as it stands at the moment, your choices of rumours are: a cheaper full-sized or a cheaper small-sized object of desire. As demonstrated in the above articles, a lot of ink (well, virtual one at least) is being spilled analysing which approach may make more sense for Apple and/or developers. One thing that seems assumed is that whatever Apple decides to thrust upon the unsuspecting world that same world (+dog) will happily lap up (especially the +dog bit, I guess). However, I think I see a problem in this assumption, and it should be valid for either smaller or just cheaper new iPhone. Apple has established itself as pedlar of high-quality, high-price, beautiful, desirable objects. In other words, status symbols. And since they only really have one mobile phone product, the iPhone, there really can only ever be one that is "the" object of desire. Since most of Apple's mobile phone supplicantsfollowersconsumers are in it just for the "object of desire/best in pubclass" effect, would they really, of their own free will, advertise to the world they have gone for the cheaper option? I don't think so. I do think Apple has locked itself into a one-product-to-rule-them-all world, and it'll find it hard, if not impossible, to free itself from it and introduce a second (class) product (same applies to their iPad "line").

So, FWIW, my bet is on iPhone 5 which is still one-and-only, but maybe cheaper to own...

PS
Wow! This almost warranted a full-blown "opinion" post!