Monday, 28 February 2011

Business: Home Sweet Home

According to the Guardian just minutes ago Apple may be up for a rather big loss...

If you haven't yet heard of Jonathan Ive then you can't rightly claim to be very much versed into Apple or its successes - especially when it comes to design. To date, pretty much every single iconic Apple product design was either directly created or directly overseen by Jonathan. And looking at that stream of products one could rightly say that he's created the "Apple look" of today. So, his alleged decision to leave Apple - even if he does not, as Guardian claims, then return to the UK - is a big hit and a shock to the company. The "golden handcuffs", reportedly worth $25 million in cash, can only go so far in protecting Apple's design lead. While Jonathan will not be designing cool stuff for others for quite a long time, Apple will also be left without his vision. And while he may have left three years' worth of designs, the problem for Apple to solve would still be to find a worthy replacement. There might even be very good candidates, but I wonder if they'll wonder why Jonathan felt the need to leave the winning team at what seems like its pinnacle.

I also wonder is Apple now actually past its pinnacle - and I think I know the answer...