Friday, 25 February 2011

Beer: How Stupid Is That?

Some people apparently never learn that you do not mess with a successful product...

As the story from Lincolnshire explains at some length Bateman's are set to reduce alcohol content in one of their most popular beers, the XXXB. Having never tried it myself I thought at first that XXXB is one of those ridiculously strong ales that can go up to, or even above 8% alcohol. But no, XXXB is a fairly regular fare with 4.8% alcohol content. Admittedly, the reduction isn't Earth-shaking. XXXB will only go down to 4.5%. It also has a fairly good business reason: apparently major chains won't let guest ales in if they're stronger than magical 4.5%. But methinks, shouldn't we fight the arbitrary cut-off point rather than just meekly playing along. Don't major brewery pub chains already have too much clout (not unlike major supermarkets)? I just hope Beteman's don't find that diluting XXXB also dilutes their customer's goodwill.

So, just one more reason to support independent real ale pubs, I guess...