Wednesday, 23 February 2011

Apple: Would You Bite?

Apple rumour mill never really stops, so here's one about iPad...

Allegedly Apple now wants less iPad 2s produced as it, also allegedly, wants to introduce iPad 3 not long after, towards the end of the year. So far so plausible, as El Reg seems to think, too. But let's have a look at this from an angle The Register does not seem to (want to) cover. If iPad 3 is really coming towards the end of the year, why would anyone spend money on an iPad 2 which will become obsolete in just a few month's time. Remember: "less iPad 2s" rumour only really makes sense if "iPad 3 is around the corner, too" rumour is true as well. So, if we take "less iPad 2s" rumour at face value, and regardless of any other possible rumours, it seems that Apple is between a rock and the hard place. No iPad 3 in sight and less iPad 2s means Apple thinks its sales figures will not be as good as before. End of year iPad 3, on the other hand, likely means most of those iPad 2s remain unsold. Choose one...

Certainly not revolutionary, but possibly in need of some magic...